Let 2021 begin with a good story – Kosmajska Story

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The year that is finishing was full of challenges, different than any before, which is why we are eagerly waiting for the new one, sure that it will bring us more smiles and, above all, health. That is why it is important that we start with a good story in 2021, that our first days are more beautiful and happier. Let them start at the table, in a warm family atmosphere with delicious snacks. The Kosmajska delicatessen workshop took care of that.

Natural spices and beech sawdust smoke

Kosmajska bresaola, prosciutto, pancetta, dry-cured pork neck, dry beef rump steak, sausages…entice at first sight, but only when you try them to they become an indispensable part of the diet all those who choose only the best for themselves and their loved ones. Without artificial additives, flavour enhancers, colours, and meat substitutes, these fine delicacies contain only the highest quality meat, as well as natural spices. They are smoked on dry beech sawdust, just enough so they would get that special, full taste that they are recognizable by. The natural process of meat maturation is not shortened and, thanks to water filtration, which removes harmful substances from the smoke, Kosmajska dried meat products do not have a dominant smoke taste. They are spicy and irresistible, real masterpieces that all the senses enjoy.

Fresh mountain air in every bite

The authentic taste of finer delicacies is also contributed by the environment in which they are created – the slopes of the Kosmaj mountain, forest, a place where winds from different directions meet… What gives us strength and health – nature in all its beauty and uniqueness – can be felt in every bite we take. That is why the taste of Kosmajska delicacies is authentic and unique. That is why these products do not compete with others but, instead, dictate high standards.

Quality – the only condition

Since its first appearance on the market 11 years ago, until today, in the family delicatessen workshop Delikos – whose one brand is Kosmajska – top quality is something that is not easily given up on. That is the only goal, and a satisfied consumer can confirm that the goal has been met.

Therefore, you, too, should start with a good story in 2021 – Kosmajska story.

Follow the sunflower and help people with Down syndrome

More than 2,000 people with Down syndrome live in Serbia, unofficial data show. All of them are characterized by a gentle nature and a cheerful spirit and, above all, the warmth they provide to other people. Because of all that, they are called sunflowers.

The same yellow flower is the trademark of Dijamant, which is why the company launched a socially responsible campaign called Follow the Sunflower, whose goal is to support people with Down syndrome. Namely, out of one million bottles of Dijamant oil sold, one dinar will be set aside for a donation to associations of people with Down syndrome throughout Serbia.

“We have placed bottles of oil on the market with special labels that are a clear signpost to all our consumers on how they can join this beautiful humanitarian action. It is an opportunity to get additional pleasure with their favourite oil – the feeling that they have helped others, just as Dijamant, as a socially responsible company, during its tradition that is longer than 80 years, constantly helps the community in which it operates,” said Tatjana Đokanović, director of marketing and development at Dijamant. She also emphasized that this is not the end of the company’s engagement when it comes to the support of people with Down syndrome.

During December and January, the company organized an art competition – Follow the Sunflower – for people with Down syndrome. A handful of beautiful works have arrived and will be shown at a joint exhibition that will also have a sales character, and all proceeds will also be donated to associations for people with Down syndrome.

Join this beautiful action – follow the sunflower and help those who need help the most because we have more similarities than differences.

 

 

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The largest sports shop in Serbia opened new Decathlon in New Belgrade

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Decathlon, one of the world’s largest sports equipment chains, has opened its second store in Serbia, in New Belgrade, at 35 Đorđe Stanojević Street. This is the largest Decathlon and also the largest sports store in Serbia, which covers almost 4000 m2. Around 3 million euros have been invested in the new Decathlon, and what makes it stand out is the multifunctional playground located within the store itself, as well as a large number of test zones where customers will have the opportunity to try out different equipment for more than 100 sports, such as mountain and water sports, from swimming, running, nautical, fitness and gymnastics, to team sports, cycling, fishing, etc. Srpski Telegraf is giving out Decathlon gift packages to the first five readers who contact the editorial office.

When visiting the Decathlon store, please follow the coronavirus protection measures, use protective masks and keep a physical distance.

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VIP KINOTEKA 2019

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With the Vip Kinoteka project, the long-awaited process of digital restoration of film heritage has started, and Right agency made its contribution to that journey, and helped the Yugoslav Film Archive to find a real partner – Vip mobile, as well as to ensure that the project gets the publicity it deserves.

We have shown that the PR job is a lot more than just a written word or a sent press release. Our job is the realization of big and small ideas, connecting people, companies, institutions.

We have created great interest in the public, making a contribution toward raising awareness about the importance of digital restoration, which all international and European film archives resort to nowadays in order to protect the works of the seventh art.

We have brought great names from our culture back into the media, and most importantly, with the Vip kinoteka project, we have breathed new life into film classics which marked an entire epoch.

In the last year, 10 premières were held within the project, of which 6 were galas, where the guests enjoyed the projections as well as the parties organized on this occasion.

The Vip kinoteka project bears the “national” prefix not only because of its importance, but also because of the fact that more than 100 projections have been organized in 20 cities across Serbia, which were visited by approximately 6000 people.

Thanks to the digital restoration, the films continued to live outside of Serbia’s borders – at international film festivals such as Berlinale and Kranjska Gora. The films were also shown in their full glory on the public broadcaster, and some of the motion pictures were viewed by over a million and a half people. 

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Everyone loved SLADOLEDAN!

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Frikom organized a traditional ice cream holiday in the heart of the capital

The biggest ice cream holiday organized by Frikom was this year held at the heart of the capital – at Kalemegdan. All ice cream fans were eager to rush over to enjoy Frikom ice cream, as well as the first rays of the sun after a long time.

A good atmosphere was ensured by host Osman Ahmed, who created a fantastic overture for the performance of the “Čarolija” children’s choir and the premiere performance of “Jagodići play”, in a new maritime adventure.

This year, Sladoledan had a special significance, because it had a humanitarian character for the first time. All funds from the sales of ice cream to adults during SLADOLEDAN, over RSD 350,000, were put toward paying for vacations for children without parental care.

“The name of our company – Frikom, is a symbol for ice cream, for summer, for a friendship that lasted more than four decades. That is why we have decided to donate all the funds from sales of ice cream to adults during Sladoledan to charity, to help children without parental care,” said Ivana Dukić, marketing director at Frikom, and added: “We know that many of us do not have the opportunity to go to the seaside, which is why we want to make a contribution and let them feel and experience summer in the way every child should be able to, particularly children without parental care.”

Great interest during the five-hour party shows that the ice cream holiday celebration became a nice tradition, and that it doubtlessly represents the best overture for the upcoming summer.

 

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Truth or dare – the question is now?

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The fifth Regional Communication Leaders Forum titled “Izazov 2019”  was held on March 25 and 26 at Hyatt Regency Hotel in Belgrade, with the slogan “Truth or Dare – the question is now?”.  The Right agency was among the active participants of the panels, workshops and other useful and entertaining content which included a broad spectrum of topics: trends in integrated communications, the situation on the marketing communications market in the region, as well as how to establish the best possible dialogue between companies and agencies…

We knew right at the opening that it would be very interesting, when we were addressed by Jamshid Alamuta, CEO and co-founder of Pi School from Italy.  His address was about how companies can use creativity in the transformation of their operations, as well as what the biggest challenges for the creative industry were in 2019.  In his opinion, only those agencies, which are narrowly profiled for certain fields, will survive, considering that clients increasingly demand that those who do their marketing and PR know their brand well, as well as the industry branch the brand belongs to, they wish to cooperate with professionals who are experts in a certain field, not “jacks of all trades”.

The co-founder of Pi School Italy explained that consumers dictate the marketing for a certain brand, not the brand itself. Because of that, when creating a campaign, one should think from the perspective of consumers, end users, what they want to hear, see, read about a certain product or service. In that regard, it is very important that every agency has at least one young person among its employees, someone between 20 and 30 years of age, because “it’s their planet now”. They do not have the experience and the expertise of their older colleagues, but they have a “sense of reality that needs to be acknowledged”.

At the first panel, titled “Are we playing with our cards on the table”, there were discussions about transparency of the market, as well as openness in client-agency relations.  Participants agreed that transparency is important, but not crucial for good cooperation. The obstacles to transparency are the absence of communication, influence of politics and connections, shadow economy, conditions for participating in the communications market, absence of clearly established standards, low budgets.

The clients on the panel said that they are not interested in how much the agency makes from ads in media, and that they instead care about the business going smoothly. Additionally, they don’t mind when the teams they work with are changed within an agency, because for good cooperation, it’s not sufficient that everyone is professional, educated and responsible, instead, the success of the cooperation often depends on the sensibility and interpersonal chemistry which exists or doesn’t exist between the client and the agency employees. The most important thing is, they note, is that the client isn’t just a number to the agency.

An interesting fact, which we also heard at the Forum, is that the majority of companies did not accept their agencies as an added value, and instead perceive them as an expense. Clients agreed that, in order for an agency to be accepted as an investment, it is necessary for the agency to know the client’s business well.

At the panel on consumer habits, it was underscored that emotions were what, at the end of the day, influenced decisions when shopping, more often than rational thinking. That is why it is important to influence the emotions of customers, and that can be done the past when we reach out to everyone individually, not to the entire target group.

NEUROMARKETING – TAKE A PEEK INSIDE THE HEADS OF CONSUMERS

Regarding that, a new form of analysing consumer wishes using neuropsychology was presented to us. Using specialized sensors, one can track what consumers pay attention to when shopping, and what catches their eye first when entering a store. The so-called neuromarketing can help advertisers and creative agencies market their products, services and campaigns as well as possible.

Another topic at the Forum was whether big agencies are competition for small ones. Panellists concluded that small agencies compete with each other, but not big agencies.

Presentation about the situation on the media and marketing market in six countries of the region (Serbia, Croatia, Slovenia, BiH, Montenegro and Macedonia) showed that TV is still the leading media, and that there was a record-high number of viewers in Serbia in 2018 – 3.5 million. However, it needs to be kept in mind that only a narrow target group watch regular TV programme, while the rest watch a programme that they selected and paid for themselves. Usage of the Viber app is on the rise, and it is expected that the use of Instagram will have a new meaning after the introduction of a new option – shopping without leaving the app. YouTube’s popularity should not mislead us – it is still not a good channel for marketing and PR, considering that people use this channel to listen, and not watch, but unlike radio stations, YouTube allows its users to block ads.

It is concluded that mobile advertising should be the focus in the future.

IT’S NOT JUST ABOUT THE PROFIT, BUT ALSO…

What are the mutual interests of a client and an agency, and how is a campaign’s success measured, were the topics of a panel entitled Show Me the Results. The majority of panellists agreed that clients expect innovations from agencies that will increase their profits, and real innovations are achieved by analysing customer needs, market and public opinion, as well as correct interpretation of those studies.

Henry Ford was quoted in the context, who said that analyses can be good, but that if he listened to them, he would have never made an automobile, as customers back then asked for faster horses, while he offered them something completely new and revolutionary.

When it comes to measuring the success of a campaign, it is not just about the profit, but also how the campaign affected the company’s reputation, and potential errors can be avoided if we stop looking at a brand or service from our own perspective, and start looking from the perspective of customers. For example, we should not ask bank employees for their opinion about a financial service, but those who are not in banking.

Finally, what can we conclude after two days of learning and spending time with marketing, PR and digital communication professionals from companies and agencies? Firstly, we need to adapt to needs and lifestyles of future generations, integrate technology, creativity, innovation and entrepreneurship.

Many challenges are still ahead of us, but we can respond to them if we believe in what we do.

Therefore, both truth and dare!

 

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How a Briton, ‘the king of tea’, helped Serbia

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Presentation of the book “Small, Magnificent Serbia”

Nearly everyone heard of Lipton teas, but not everyone heard of Thomas Lipton, a multimillionaire who spent his wealth with revolutionary innovation in the trade of tea and other goods, to help the poor and vulnerable. In that sense, a special place was reserved for Serbia, which he visited in 1915 at the height of the typhus epidemic

“Sir Thomas or Uncle Toma as Serbs called him, is a reflection of esteem and sympathy that Serbia enjoyed in the highest circles of the British society in the first half of the twentieth century. Lipton is just one in a series of renowned Brits of the time, who was very actively engaged in humanitarian work and support for the small, brave allied country,” said Dennis Keefe, UK Ambassador to Serbia.

“Thomas Lipton was probably among the most important individuals who were in Serbia at the time, and certainly the wealthiest man to visit our country. He was famous in the entire Atlantic world, King Edward’s closest friend. Apart from numerous innovations in production and trade in tea, he was also the creator of an international football competition from which the modern FIFA World Cup was created,” said Dragan Bisenić, author of Small, Magnificent Serbia, which was presented on January 29, at Hyde Park restaurant in Belgrade.

It is a book which speaks about humaneness and friendship, it reminds us why Thomas Lipton’s visit was of major importance for our people, which city named him honorary citizen, what kind of nickname the locals gave him. The renowned Brit visited Niš, Belgrade, Valjevo, Kragujevac and Vrnjačka banja in 1915, met all the distinguished individuals, including Prince Aleksandar Karađorđević. He met with Field Marshal Putnik at the front, went fishing with the locals. He published several news articles about our country in the UK, as well as the book Terrible Truth about Serbia.

“We are proud that our company confirmed out socially responsible role by participating in the realization of this idea, and that the book Small, Magnificent Serbia will help readers learn about events from the First World War. I am sure that Unilever, which owns Lipton today, will continue supporting important cultural events that help preserve heritage for future generations,” general manager of Unilever Serbia Dobrivoje Milovanović said during the presentation of the book.

Publisher of the book Small, Magnificent Serbia is Klub plus, and it is a book that will make Lipton teas even more enjoyable than before.

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Films from VIP Kinoteka project seen by millions

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Classic local films garner a lot of attention by TV audiences

Classic local films, digitally restored as part of the Vip Kinoteka project, were seen by millions on RTS 1 channel from January 8 to 12.

Famous films, such as Maratonci trče počasni krug, Nacionalna klasa, Ko to tamo peva, Varljivo leto 68, Specijalno vaspitanje, Lepota poroka, Petrijin venac, Kad budem mrtav i beo and Miris poljskog cveća, directed by some of the most famous Serbian directors and in which famous actors from our region starred, drew a lot of attention from the audience, and showed that these cult films are still being enjoyed, and that lines are still being quoted, and also confirmed the importance of digital restoration, which was started by the Yugoslav Film Archive, and completed with support by Vip mobile.

According to official data, the films Maratonci trče počasni krug and Ko to tamo peva by Slobodan Šijan and Nacionalna klasa by Goran Marković were the most popular, with 1.5 million viewers. Films Lepota poroka by Živko Nikolić and Varljivo leto ’68 by Goran Paskaljević were seen by 1.3 million people, while the classics Specijalno vaspitanje by Goran Marković, Petrijin venac and Miris poljskog cveća by Srđan Karanović and Kad budem mrtav i beo by Živojin Pavlović were seen by close to one million people.

The excellent ratings of the classic films, which were digitally restored as part of the Vip Kinoteka project, showed how important the quality of image and tone during screening are for the audience.

With positive reviews of the entire project, the people who worked on restoring films up to 50 years old were also praised. This complicated work was done by the Digitalization and Digital Restoration Division at the Yugoslav Film Archive.

Digitally restored versions of these films previously garnered major interest at special screenings last year at the Yugoslav Film Archive, which started the project of preserving and presenting the Serbian film heritage in late 2017, together with Vip mobile.

 

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IDEA Caravan sets off to bring joy to 5,000 children in 50 institutions throughout Serbia

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With support from Commissioner for Protection of Equality Brankica Janković,

the IDEA Caravan brought joy to children in the Zvečanska orphanage

More than 5,000 New Year gift packs are on their way to children in 50 institutions throughout Serbia, including orphanages and children’s hospitals, thanks to the socially responsible campaign “We love the holidays because we love each other”, which was organised by the retail chain IDEA for the fourth year in a row. With support by the Commissioner for Protection of Equality, this retail chain that operates as part of Mercator-S, distributed New Year gift packs to children at the Zvečanska orphanage on the first day, and announced the caravan’s visit to other institution.

During the visit, the needed attention and love was selflessly gifted to children, and Brankica Janković, Commissioner for Protection of Equality, said that the story of equality was also a story of solidarity, and that not everyone had the same starting position in life. She thanked IDEA for the campaign that has been ongoing for years, and during which they made holidays nicer for children in alternate care.

“This is where small people with unequal starting positions in life live, and they need help and support from each of us,” she said, and added that: “There should be more campaigns like this, since it is of immeasurable importance for the children that we can bring them joy.”

Happiness on the faces of the little ones is the greatest experience that campaigns such as these bring, and employees at IDEA stores will continue the campaign for years to come, since it makes them especially happy when they get a child to smile.

“Children should live in joy, and we should do everything to make them happy. That is why with the message “We love the holidays, because we love each other,” my colleagues and I have been aiming to make children happy and bring some laughter and joy to the places they live in for the fourth year in a row,” said Matija Protić, CMO at Mercator-S, and added: “Children are so happy when we visit them, and there is no greater joy for us when we see them smile. That is what our New Year caravan represents, for all of us who participate in it, it is an incredible source of happiness and satisfaction,” he said.

On Sunday, December 16, IDEA Caravan will visit over 50 institutions with more than 2,000 employees, in 23 cities throughout Serbia, when they will prepare surprises for over 5,000 children and distribute New Year gift packs together with Santa Claus.

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Miloš Biković – Face of Air Serbia’s new campaign

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Popular young actor Miloš Biković is the face of the national airline’s new marketing campaign. Under the slogan “Tailored to your needs each time” (“Svaki put po tvojoj meri”), the campaign presents to passengers all the benefits of personalized travel via Air Serbia.

“With the new campaign, we want to introduce our passengers to the numerous options available to them so they could fully personalize their travel to their liking. We believe that we have found the right way to exceed expectations when it comes to the experience of traveling with the Serbian national airline. We will continue to improve our service in accordance with the wishes and needs of passengers, while nurturing what we are known for, like the traditional Serbian hospitality,” said Air Serbia CEO Duncan Naysmith.

Miloš Biković has been entrusted with several main roles in the new Air Serbia campaign, which he is sure passengers will like very much.

“I am very pleased to – having started as a regular user of Air Serbia’s services – have become the face of their campaign and to help passengers better understand the tariff system of our national airline. I have always loved to fly, and due to the nature of my work, airplanes have become my regular means of transportation. Air Serbia has, already five years since its founding, always been my choice, primarily because of the friendly and helpful staff that raises the service to a whole new level,” said the popular actor.

Air Serbia passengers can choose between four tariffs when booking flights – Economy Light, Economy Standard, Economy Comfort and Business All Inclusive – which differ in terms of allowed luggage, flexibility regarding the change of travel date and additional services that can be adjusted. After choosing the tariff, at any time before the flight, passengers of the national airline can buy additional services such as priority boarding, reservation of the desired seat or access to the Premium Lounge. Numerous possibilities and a wide range have been created and improved so that every passenger can travel through Air Serbia the way they prefer.

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Two awards for the Vip Kinoteka project

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KAKTUS 2018 – Festival of Integrated Communications

At the Festival of Integrated Communications – Kaktus 2018, the PR agency Right won two awards together with its partners in the Vip Kinoteka project, in two categories – Public Relations and Event.

The Vip Kinoteka project was created in cooperation between Vip mobile and the Yugoslav Cinematheque with the support of the Right agency and aims to preserve and protect the achievements that marked Serbian cinema and were declared a national cultural asset of exceptional importance. Senior PR manager of the RIGHT agency, Iva Piper, who together with her team contributed to the birth and realization of this idea, as well as in the field of public relations, said: “A year ago, this was just an idea, and today it is a project that is an example of good and successful cooperation between the private and public sectors, which will benefit society and, above all, our culture. Vip mobile and the Yugoslav Cinematheque did the right thing, and we tried to get them well-deserved publicity.”

This project, which currently includes ten films, has started the long-awaited process of digital restoration of Serbian film heritage.

 

 

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