Everyone loved SLADOLEDAN!

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Frikom organized a traditional ice cream holiday in the heart of the capital

The biggest ice cream holiday organized by Frikom was this year held at the heart of the capital – at Kalemegdan. All ice cream fans were eager to rush over to enjoy Frikom ice cream, as well as the first rays of the sun after a long time.

A good atmosphere was ensured by host Osman Ahmed, who created a fantastic overture for the performance of the “Čarolija” children’s choir and the premiere performance of “Jagodići play”, in a new maritime adventure.

This year, Sladoledan had a special significance, because it had a humanitarian character for the first time. All funds from the sales of ice cream to adults during SLADOLEDAN, over RSD 350,000, were put toward paying for vacations for children without parental care.

“The name of our company – Frikom, is a symbol for ice cream, for summer, for a friendship that lasted more than four decades. That is why we have decided to donate all the funds from sales of ice cream to adults during Sladoledan to charity, to help children without parental care,” said Ivana Dukić, marketing director at Frikom, and added: “We know that many of us do not have the opportunity to go to the seaside, which is why we want to make a contribution and let them feel and experience summer in the way every child should be able to, particularly children without parental care.”

Great interest during the five-hour party shows that the ice cream holiday celebration became a nice tradition, and that it doubtlessly represents the best overture for the upcoming summer.


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