Miloš Biković – Face of Air Serbia’s new campaign

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Popular young actor Miloš Biković is the face of the national airline’s new marketing campaign. Under the slogan “Tailored to your needs each time” (“Svaki put po tvojoj meri”), the campaign presents to passengers all the benefits of personalized travel via Air Serbia.

“With the new campaign, we want to introduce our passengers to the numerous options available to them so they could fully personalize their travel to their liking. We believe that we have found the right way to exceed expectations when it comes to the experience of traveling with the Serbian national airline. We will continue to improve our service in accordance with the wishes and needs of passengers, while nurturing what we are known for, like the traditional Serbian hospitality,” said Air Serbia CEO Duncan Naysmith.

Miloš Biković has been entrusted with several main roles in the new Air Serbia campaign, which he is sure passengers will like very much.

“I am very pleased to – having started as a regular user of Air Serbia’s services – have become the face of their campaign and to help passengers better understand the tariff system of our national airline. I have always loved to fly, and due to the nature of my work, airplanes have become my regular means of transportation. Air Serbia has, already five years since its founding, always been my choice, primarily because of the friendly and helpful staff that raises the service to a whole new level,” said the popular actor.

Air Serbia passengers can choose between four tariffs when booking flights – Economy Light, Economy Standard, Economy Comfort and Business All Inclusive – which differ in terms of allowed luggage, flexibility regarding the change of travel date and additional services that can be adjusted. After choosing the tariff, at any time before the flight, passengers of the national airline can buy additional services such as priority boarding, reservation of the desired seat or access to the Premium Lounge. Numerous possibilities and a wide range have been created and improved so that every passenger can travel through Air Serbia the way they prefer.

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