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With the Vip Kinoteka project, the long-awaited process of digital restoration of film heritage has started, and Right agency made its contribution to that journey, and helped the Yugoslav Film Archive to find a real partner – Vip mobile, as well as to ensure that the project gets the publicity it deserves.
We have shown that the PR job is a lot more than just a written word or a sent press release. Our job is the realization of big and small ideas, connecting people, companies, institutions.
We have created great interest in the public, making a contribution toward raising awareness about the importance of digital restoration, which all international and European film archives resort to nowadays in order to protect the works of the seventh art.
We have brought great names from our culture back into the media, and most importantly, with the Vip kinoteka project, we have breathed new life into film classics which marked an entire epoch.
In the last year, 10 premières were held within the project, of which 6 were galas, where the guests enjoyed the projections as well as the parties organized on this occasion.
The Vip kinoteka project bears the “national” prefix not only because of its importance, but also because of the fact that more than 100 projections have been organized in 20 cities across Serbia, which were visited by approximately 6000 people.
Thanks to the digital restoration, the films continued to live outside of Serbia’s borders – at international film festivals such as Berlinale and Kranjska Gora. The films were also shown in their full glory on the public broadcaster, and some of the motion pictures were viewed by over a million and a half people.
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